Voyages Traditours

Growth at the heart of tradition

Voyages Traditours is Quebec’s leading tour operator of curated cultural circuits. Vertically integrated from conception through to retail distribution, Traditours provides travelers exclusive, memorable travel experiences in over 40 countries on all continents while offering exceptional value.

The transaction

After over 15 years establishing Traditours as the benchmark in its sector, the founder and his spouse were looking to return to their original passion of traveling and developing outstanding tours. Driven by the desire to ensure continuity, the founder chose the team formed by Entrepreneur Capital and new CEO Sébastien Forest to take over the management and ensure the continuation of the company’s growth. He also decided to remain a significant shareholder.

The value creation plan

In a sector undergoing profound change due to the impact of online sales, Traditours offers exclusive products that are tailor made for a demanding yet loyal customer base. With favorable demographic trends, the population’s ever-growing desire to travel and a unique value proposition, Traditours is ideally positioned to continue to expand its product line and customer base without diluting its high quality offering.

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