Every good cake needs a good cake-board

Enjay Converters is the Canadian leader in the manufacture and distribution of a wide range of specialty baking packaging products such as cake-boards, cake and pastry trays, cupcake holders, piping bags and other related products. Enjay’s products are sold across Canada to major food retail chains, bakeries, pastry shops and other retail outlets and over the past few years the company has developed a rapidly growing footprint in the US market.

The transaction

Enjay’s senior management had already sold a majority ownership stake to a private investor who was now interested in exiting his investment after a successful run. Given that the President and his team wish to continue to successfully grow the business, they were given the chance to pick their new financial partner, who shared their passion and who would support them over the company’s next phase of growth.

The value creation plan

Enjay has the unique advantage of being both a manufacturer and an importer/distributor which enables the company to offer a complete product range and to respond effectively to their customer needs. After having successfully entered the US market in 2002, the plan is to increase market share and expand distribution channels in the US. At the same time, the company will assess acquisition opportunities as well as opportunities to continue to broaden its range of products.

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